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Oct 10, 2018

Alexis Smith on making the customer experience more accessible: "So when you think of user experience, you think of UX and you think of customer experience, you think of employee experience. If I make you go through three more steps to try to engage with content, or try to share that content externally, you're just making it harder on people. It comes down to the easier you make things on people, the more willing they are to actually interact and engage with it."